Case Study

The New Primal

The New Primal makes the world’s healthiest, most responsibly sourced 100% grass-fed beef and free-range turkey meat snacks.

The Challenge

What do you do when you are a growing craft jerky maker looking to amplify your brand to grain traction in the natural products and active lifestyle categories? Call on a team with influencer and media contacts that can make an immediate impact.

The Results

Through Groundswell’s extensive network of outdoor, active and natural products contacts, we immediately put product in the hands of digital influencers & editors at Outside Magazine, Gear Patrol, Bike and Shape to generate timely publicity in target publications to amplify sales to new audiences.

Trade Show Representation

Trade shows are the stomping grounds of your industry peers and seasonal launch pad to retail buyers. Groundswell PR works year-round to guarantee your trade shows are a huge success. That means making sure your products and stories are featured in pre, on- floor and post show media outlets. We host top attending media on explorations through client booths to discover new products and stories for the upcoming season.

Groundswell PR has garnered over 200 million impressions via online and print coverage in 9 months

Media + Influencer Outreach

Everyday, Groundswell PR focuses on contacting cutting edge journalists and digital influencers on behalf of our clients to secure product placements and spark brand stories aimed at amping your sales and establishing your company as the industry leader. Groundswell PR creates communications strategies to match your marketing and integrated media goals.

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